Elevance Health faced a couple challenges that necessitated the use of the Abode platform for their interns and internal team. Their previous system was a mix of manual processes and excessive email communications, which were not only time-consuming for the recruiters but also ineffective in keeping candidates warm. The team recognized that they needed to switch their management tool in order to reduce the number of reneges.

Additionally, Elevance Health aimed to boost pre-start engagement within their summer intern cohort, and did not know how to build on their pre-existing process. They lacked a centralized platform to engage cross-functionally with interns before the program's start date, across different locations and teams. This gap in their process led to inconsistent messaging and missed opportunities for early engagement, which are crucial for building a strong connection with interns coming on board.

By adopting Abode, Elevance Health sought to streamline their pre-board communications, automate manual tasks, and create a more engaging and cohesive experience for their interns.

To address the challenges of streamlining the pre-board process and keeping candidates warm, Elevance Health decided to implement Abode. They utilized Abode for its comprehensive features to enhance intern engagement and ensure consistent communication.

Within the platform, Elevance Health provided interns with tasks and resources to complete, ensuring the checklist helped to continue engagement up until the program start. The recruiting team regularly checked into the Forum to interact with intern’s messages, encouraging hiring managers to do the same on a monthly basis.

The team made full use of Abode's core features—Community, Events, and Journeys—to maximize engagement. Elevance Health included FAQs, resources, a social media kit, program information, a "meet the team" section, and newsletters. Additionally, they created a separate hiring manager journey that mirrored the interns' communication to ensure alignment and avoid redundancy.

Events hosted on Abode were crucial for early engagement. Elevance Health organized pre-start information sessions to prepare interns for their first day, covering what to expect and how to get set up. This was especially beneficial as interns did not have access to a company email or internal platforms before their start date.

The Community played a significant role in boosting engagement and generating excitement. Interns used it to post about roommates, secure housing, and introduce themselves. Managers also engaged on the platform to stay informed about the communications sent to interns, streamlining their efforts and saving time by reducing the need for spreadsheets and extensive email chains.

The introduction of Abode has profoundly impacted Elevance Health's internship program, transforming their processes and engagement strategies while keeping candidates warm and getting them ready for the summer. The platform has streamlined the team’s operations and improved overall communication with interns, recruiters, and managers.

By implementing Abode, Elevance Health effectively streamlined their pre-board process, automated manual tasks, and created a more engaging and cohesive experience for their interns. This solution significantly improved their ability to keep candidates warm and prepare them for a successful start to the internship program.