Before integrating Abode into their strategy for keeping hired intern candidates warm a year or more out, Forvis Mazars heavily relied on sporadic email communication, sent out in waves throughout their rolling hiring process. With so many recruiters sending communications to candidates individually, the team had no way to manage individual one-off communications, leading to duplicated efforts and a need for streamlining. 

Forvis Mazars required a centralized approach to communicating with interns during their pre-start process for an extended period of time, while also giving these individuals the ability to access all resources and checklists from the moment they were hired. They found this solve with Abode.

The previous approach to keeping candidates warm faced several challenges. There was inconsistency in how different recruiters handled communications, leading to varying experiences for interns participating in the same start date, location, and program. This lack of uniformity made it difficult to ensure that every intern received the same level of information and had the same ability to engage with others in the program up to a year out. Managing these communications outside of a centralized platform was time-consuming and burdensome for recruiters, requiring significant effort to maintain a cohesive strategy. Additionally, there was no centralized location to house resources such as Forvis Mazars’s “Dress for Success” policy or benefits, as well as a place to answer key questions that may have emerged.

These challenges highlighted the need for a more streamlined and standardized approach to all intern communication, where the team could build out templates with digestible information that could be utilized before the start.

Recognizing the need for a more centralized and efficient communication platform pre-start, Forvis Mazars adopted Abode. With interns hired well in advance, the focus was on staying in touch with candidates who had accepted offers for over a year.

Abode became the central hub for providing resources, including benefits information, setting up events, and circulating information broadly. While email remained an option for urgent requests, Abode was utilized for delivering digestible and comprehensive information as it rolled out and as interns were hired in real-time. 

This shift to Abode streamlined communication, built community at the local level, and facilitated direct connections between candidates and recruiters, enhancing the overall pre-internship experience and providing somewhere to go to access information. Transitioning to Abode marked a significant improvement in Forvis Mazars's intern engagement strategy.