HUB International

Key Metrics and Impact Highlights

100%

candidate adoption rate

100%

intern engagement rate

98%

positive sentiment of Abode

96%

of interns used the Abode Forum

85%

registration rate (first 48 hours)

93%

of interns recommend Abode

The Need for Abode

HUB International needed a unified and engaging platform to manage their decentralized internship program across North America. Previously, they were using a fragmented approach, including YouTube, GroupMe, and emails to communicate with and manage their interns. This method proved cumbersome, making it challenging to create a cohesive and engaging experience for interns across 35 different offices. HUB wanted to bring all their interns under one centralized program, streamlining communication and creating a more connected and interactive environment.

“HUB is growing fast and furiously – the manual processes we had in place before were not sustainable. Abode made it so everything was under one umbrella and every candidate had the same messaging.”

Robin Winer

Early Career Associate at HUB International

The Challenge Before Abode

Before implementing Abode, HUB International faced significant challenges in managing their internship program. The decentralized nature of their operations, with 35 different offices running their own programs, led to inconsistencies and a lack of cohesion. Communication was spread across multiple platforms, including YouTube for video sharing, GroupMe for texting, and emails for general communication. This made it difficult for interns to interact with each other, share experiences, and feel connected to the broader company.

HUB’s internship program aimed to foster a sense of community among interns, allowing them to share their experiences and learn from each other. However, the scattered communication channels made it nearly impossible to achieve this goal effectively. The program managers also faced difficulties in tracking tasks and ensuring consistent messaging across all locations, leading to inefficiencies and missed opportunities for engagement.

Why Abode Was Chosen

HUB International turned to Abode to centralize their internship program management and improve engagement among interns. Abode offered a comprehensive solution, bringing all communication, task management, and community-building efforts into one platform. With Abode, HUB was able to:

Centralize Communication

Abode provided a single platform for all intern communications, replacing the need for multiple tools. This allowed interns to easily share updates, photos, and experiences, fostering a stronger sense of community.

Enhance Engagement

Abode’s Forum feature allowed interns to interact more freely, sharing their experiences and learning from one another. This was particularly valuable for initiatives like the HUB Gives service project, where interns could post pictures and updates, creating a more interactive and engaging environment.

Streamline Task Management

The platform's task management features enabled program managers to assign and track tasks efficiently, ensuring that all interns received consistent messaging and were aware of program expectations.

“Easy to use and very effective keeping me informed and engaged”

Chicago Intern

2024

Positive Impact and Results

The implementation of Abode brought significant improvements to HUB International’s internship program. Key outcomes included:

Increased Cohesion

With all interns using the same platform, HUB was able to create a more unified program experience. Interns could easily share updates and stay informed about what was happening in other offices.

Increased Engagement

The use of forums and community features led to higher levels of interaction among interns. They were more engaged with the program, sharing their experiences and participating in discussions, which helped build a stronger sense of community.

Time Savings

While the first year required a learning curve, HUB’s program managers anticipate significant time savings in the future as they become more familiar with the platform’s features. The ability to manage all tasks and communications in one place is expected to reduce the administrative burden considerably.

The Road Ahead with Abode

Looking forward, HUB International plans to continue leveraging Abode to enhance their internship program. They are excited to explore new ways to engage with interns and improve the program’s efficiency. Future plans include:

• Expanding Use of the Platform: HUB is expanding their use of Abode to include a Conversion Program for interns who have been extended full time offers of employment. They will use Abode as both a strategic keep warm strategy between time of offer and start date which is after graduation some 10 months later and as a curated onboarding tool. HUB is also planning on using Abode with intern Alumni to foster early career engagement and community.

• Further Integration: HUB is considering integrating additional features, such as mentor matching and more sophisticated engagement tracking, to further enhance the intern experience and ensure long-term success.

HUB International’s successful implementation of Abode underscores the platform’s ability to transform decentralized and fragmented programs into cohesive and engaging experiences for all participants.